[ Name ]
CANADA
[ One line. What they do, and one true detail about how they do it. ]
Our story
Founder story goes here
Three or four paragraphs. How the three of you actually met. Not the polished version.
The specific moment this stopped being a conversation and became a thing you were doing. A date, a place, an argument, whatever it actually was.
What each of you went looking for on a shelf here and could not find. This is the part the reader recognises, so make it concrete: the thing you kept asking your mother to send, the product you bought three times and returned twice.
Why we are doing this
Half the people reading this already know what kokum is. The other half will after one jar.
What was missing was never the ingredient. It was a version that belonged on the shelf we actually have, in the life we actually live, without apology.
Who does what
CANADA
[ One line. What they do, and one true detail about how they do it. ]
UNITED STATES
[ One line. ]
INDIA
[ One line. ]
Where it comes from
Konkan coast · Maharashtra & Goa
Grows in the strip between the Western Ghats and the sea. The fruit goes into sol kadhi; the seed gets pressed for butter. It has been the answer to split heels there for a very long time, which is less a marketing claim than a description of what people do.
Coorg & Chikmagalur · Karnataka
Grown in the shade under pepper vines and cardamom, which is a large part of why Indian arabica tastes the way it does. India has been growing coffee since a pilgrim reportedly carried seven beans back from Yemen in the 1600s.
Small first run, launching on Amazon US. The list hears first.